Post by account_disabled on Mar 8, 2024 20:19:32 GMT -7
Digital transformation, thanks to the recent pandemic emergency, has on the one hand made it possible for companies to transfer some of their activities to the internet, combining virtual "places" with shops and physical structures, and on the other hand has offered customers many more opportunities to interact with brands. Customers can boast unprecedented familiarity with new technologies, they approach eCommerce in a very flexible way, and they have no problem "abandoning" a brand they are not satisfied with to choose a competitor they perceive as more attractive, more convenient or more reliable. Brands, for their part, must find an effective way not only to acquire new customers but above all to retain those already acquired, investing as few resources as possible. They must be able to ensure a customer experience that meets buyers' preferences , which is effectively personalized and relevant.
In other words: they must design interesting, fluid and frictionless purchasing Germany Phone Number paths and to do so they need to define their customer journey map in detail . Better if they choose to adopt data-driven technologies , today by far the most effective approach. In the past, loyalty towards a brand was much more "heartfelt". Today there are so many alternatives that it is no longer a problem to leave behind an unsatisfactory brand in favor of one that offers a better customer journey. According to a study conducted by Business Wire, approximately 86% of users interviewed said that two or three negative experiences with a brand are more than enough to convince them to turn to a competitor. Customers want to satisfy certain needs with as few setbacks as possible, in the shortest time possible, spending as little as possible: they want to be accompanied on an easy, understandable and engaging purchasing journey. But to create experiences capable of meeting increasingly higher expectations, the only way is to exploit the information potential of data.
What are the key points of a data-driven approach applied to the creation of a customer journey map? Many customers define themselves as dissatisfied with the customer journeys that brands offer them, because they perceive an exclusively transactional interest in the companies with which they interact rather than the desire to form a relationship It is imperative that businesses adapt their platforms and marketing strategies to offer a 360° view of each customer A successful customer journey begins with an accurate analysis of customer expectations Brands need to define realistic goals and prioritize the different activities needed to achieve them Companies must learn to use the latest generation technologies such as artificial intelligence, machine learning and CRM to anticipate any problems, offer appropriate solutions and produce a positive impact on the customer experience Today there are solutions capable of collecting, analyzing, cataloging and integrating user data in order to make it easily understandable and usable by all collaborators involved in the creation of the customer journey map . During this article we will see how a data-driven approach can be used to create an effective customer journey map.
In other words: they must design interesting, fluid and frictionless purchasing Germany Phone Number paths and to do so they need to define their customer journey map in detail . Better if they choose to adopt data-driven technologies , today by far the most effective approach. In the past, loyalty towards a brand was much more "heartfelt". Today there are so many alternatives that it is no longer a problem to leave behind an unsatisfactory brand in favor of one that offers a better customer journey. According to a study conducted by Business Wire, approximately 86% of users interviewed said that two or three negative experiences with a brand are more than enough to convince them to turn to a competitor. Customers want to satisfy certain needs with as few setbacks as possible, in the shortest time possible, spending as little as possible: they want to be accompanied on an easy, understandable and engaging purchasing journey. But to create experiences capable of meeting increasingly higher expectations, the only way is to exploit the information potential of data.
What are the key points of a data-driven approach applied to the creation of a customer journey map? Many customers define themselves as dissatisfied with the customer journeys that brands offer them, because they perceive an exclusively transactional interest in the companies with which they interact rather than the desire to form a relationship It is imperative that businesses adapt their platforms and marketing strategies to offer a 360° view of each customer A successful customer journey begins with an accurate analysis of customer expectations Brands need to define realistic goals and prioritize the different activities needed to achieve them Companies must learn to use the latest generation technologies such as artificial intelligence, machine learning and CRM to anticipate any problems, offer appropriate solutions and produce a positive impact on the customer experience Today there are solutions capable of collecting, analyzing, cataloging and integrating user data in order to make it easily understandable and usable by all collaborators involved in the creation of the customer journey map . During this article we will see how a data-driven approach can be used to create an effective customer journey map.