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Post by account_disabled on Feb 18, 2024 2:58:35 GMT -7
Digital advertising offers an 'inorganic' way to reach and engage with customers and prospects. How Did Digital Advertising Start? The history of digital advertising dates back to October 27, 1994, when the first banner ads appeared on HotWired.com (Wired Magazine's first website). In this 468×60 pixel banner ad, “Have you ever clicked your mouse HERE? "You will do it. first advertisement published on the internet first advertisement.
Published on the internet This ad promoted a virtual latestdatabase.com tour of AT&T's seven art museums around the world, and according to Joe Mc Cambley, it achieved an impressive click-through rate (CTR) of 44%! The field of digital advertising has evolved rapidly with the launch of Google AdWords in 2000 , Google AdSense in 2003, and Facebook ads in 2007. These advances have enabled small and medium-sized business owners to more easily track,
Optimize and control their advertising. Digital advertising since 2019; It is used for different purposes such as driving traffic to websites, generating potential customers, increasing brand awareness, making sales, creating interactive communities, etc. Digital Advertising Formats So, what are the most common formats of digital advertising? Since 1994, digital advertising has constantly innovated and diversified. Nowadays, there are a wide variety of advertising formats that advertisers can use, suitable for different purposes and targets.
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